Leaders from both The Cynthia Woods Mitchell Pavilion and The Woodlands Township officially opened The Pavilion Event Center on Friday, April 29. Tours were offered to attendees showcasing features of each room within the facility. The opening celebration was concluded with remarks and a toast from The Pavilion Board Chairman, Joe Ash as well Township Board Chairman, Dr. Ed Robb.
The 21,000 square foot multi-purpose facility provides The Pavilion with an event space that is dynamic in both structure and amenities. Two moveable “air” walls allow for the space to be divided into three separate rooms, each complete with state-of-the-art multimedia capabilities.
One of those rooms serves as the home of the House of Blues Lounge, open to all concert goers during contemporary shows. The House of Blues Lounge opens one hour prior to the gates and closes one hour after the show. Guests can purchase food and beverages, cool off in the air conditioning and/or utilize the expansive restroom facilities before, during or after a concert. The Pavilion will also use the space for educational outreach programs and the annual Children’s Festival.
The new facility will not only help provide a brick and mortar home for the ice rink during the winter months, but will bring a new incentive for artists to consider The Pavilion over neighboring venues. With the rise in popularity of artist sponsorship opportunities and exclusive fan-club experiences, many venues are expanding to include space for these events.
“Having this new event center will help us to stay competitive in the market,” says The Pavilion President and CEO, Jerry MacDonald. “The Pavilion will now be able to provide more of what artists are looking for in a venue, giving us an edge and helping us continue to deliver the quality programming that has helped us remain successful over the years.”
“As we all know, The Woodlands is a world-class community with top-notch facilities, and I am so pleased to be a part of the opening of this newest one that takes The Woodlands’ entertainment offerings to the next level,” said Township Chairman Dr. Ed Robb. “The Township’s partnership with The Pavilion in opening this facility will provide years of enjoyment in all seasons for our town.”
The new event center is located on the site of the former House of Blues Hospitality Tent at The Pavilion and extends to Lake Robbins Drive. The Ovation and Encore Suites within the Event Center are available for private functions, based on availability.
If you would like more information about The Pavilion, please visit www.woodlandscenter.org. Look for The Pavilion on Facebook, Twitter, YouTube and Instagram, or download The Pavilion’s iOS or Android app.
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Opened in 1990, The Cynthia Woods Mitchell Pavilion is part of The Center for the Performing Arts at The Woodlands, a nonprofit 501 (c)(3) organization that provides diverse, high-quality performing arts events for the entertainment and enrichment of a broad regional audience. Through numerous educational and community outreach programs, The Center is a catalyst for attracting new audiences to the performing arts and building strong ties between the arts and educational institutions.